Kodak is one the biggest market player in the photographic business which has significant extent of the piece of the overall industry when contrasted with the rivals in the market. Notwithstanding, increment in the quantity of contenders and an extensive variety of items offered by them has influenced the deals and piece of the overall industry of Kodak adversely. Kodak needs to change its promoting technique with a specific end goal to manage itself in the business. There is a solid need to build the client base of the brand. Client base can be expanded through the presentation of an extensive variety of items and item division. Cost cognizant clients are to be focused with a specific end goal to cover its lost share of 8 percent in esteem. Item division is the way to expand the piece of the overall industry and rival its rivals like Fuji and Konica.