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Create A Comprehensive Marketing Communications Strategy in 4 Steps

by @monicajenner66 - Sep 18, 2018 - Marketing seo development

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you get acquainted with them. Offering your audience a consistent brand experience throughout the sales process lays a solid foundation for better relationships and more sales.

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My business revenue has leveled off.

by @monicajenner66 - Sep 17, 2018 - Marketing seo development

Getting past the six-figure revenue mark is one of the biggest obstacles that business owners trip over. But once you exceed $100,000, earning a million bucks is just around the corner! (Insert the happy dance here!)

Hitting a plateau happens when you’re unable to see the operational choke points in your business process. In other words, you’ve been too intimate with your business for too long. Plus there are other elements stacked against you, such as paying your employees, meeting expenses and taxes. I know it’s hard to imagine that you can be too intimate with your business! Although that’s a sweet spot to be in, it can be detrimental as well.

A fresh set of eyes can quickly identify the areas that you’re stuck and offer creative solutions for growing your business.

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4 Proven Strategies to Align and Unite Your Marketing and Sales Teams

by @monicajenner66 - Sep 13, 2018 - Marketing seo development

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Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business Utopia, the marketing and sales teams would work in tandem, aligning their roles and goals to ensure that ROI becomes a joint responsibility. But in reality, it doesn’t always look that way.

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Mindshift Agency Services

by @monicajenner66 - Sep 12, 2018 - Marketing seo development

MindShift Agency started as Sites2Behold in 1999. We are a full-service agency working for small businesses on up to government and enterprise level entities.

In addition to supporting our clients, we also work as a subcontractor/partner for a few agencies providing resources to support their clients’ needs.

Through a proven process we get to the core business goals and pain-points of the client. We are then able to prioritize and develop key features & strategies to support these goals and solve the client’s pain points resulting in increased traffic and conversions.

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My business revenue has leveled off.

by @monicajenner66 - Aug 16, 2018 - seo social media branding

Depositphotos_105463286_m-2015

Getting past the six-figure revenue mark is one of the biggest obstacles that business owners trip over. But once you exceed $100,000, earning a million bucks is just around the corner! (Insert the happy dance here!)

Hitting a plateau happens when you’re unable to see the operational choke points in your business process. In other words, you’ve been too intimate with your business for too long. Plus there are other elements stacked against you, such as paying your employees, meeting expenses and taxes. I know it’s hard to imagine that you can be too intimate with your business! Although that’s a sweet spot to be in, it can be detrimental as well.

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ABM uses personalized marketing communications.

by @monicajenner66 - Aug 15, 2018 - seo social media branding

If you’re like me, I usually click “delete” after I read, “Dear potential customer,” because if someone wants to gain (or keep) my business, I assume that they at least know my name. Maybe that’s stiff, but here’s my point: personalized marketing strategies are better at engaging customers.

ABM says goodbye to generic tactics and integrates personalization. It develops useful and helpful content directed at key decision-makers to move them through the buyer’s journey. Such finely-tuned content requires research, which those key decision-makers will instantly notice. (Can’t you hear them saying, “Wow. They did their research. That’s helpful content!”) It also requires that your marketing and sales teams efficiently and effectively target these contacts with a collaborative effort.

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5 Reasons Why You Should Implement Account-Based Marketing

by @monicajenner66 - Aug 13, 2018 - seo social media branding

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Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing.

Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to:

  • Engage higher value opportunities earlier in the sales process
  • Align sales and account management strategies with your strategic marketing initiatives
  • Maximize your return on investment (ROI) and value from your marketing campaigns.

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5 Reasons Why You Should Implement Account-Based Marketing Into Your B2B Marketing Approach

by @monicajenner66 - Aug 10, 2018 - seo social media branding

Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing.

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5 Problems That Business Owners Face

by @monicajenner66 - Jul 30, 2018 - seo social media branding

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As a business owner, you’re not alone in the struggles you face! I believe that these are the 5 most common problems business owners battle. I’m sure you can relate to the issues, but jump into the solutions as well (especially #5)!

Problem #1: My business revenue has leveled off.

Getting past the six-figure revenue mark is one of the biggest obstacles that business owners trip over. But once you exceed $100,000, earning a million bucks is just around the corner! (Insert the happy dance here!)

Hitting a plateau happens when you’re unable to see the operational choke points in your business process. In other words, you’ve been too intimate with your business for too long. Plus there are other elements stacked against you, such as paying your employees, meeting expenses and taxes. I know it’s hard to imagine that you can be too intimate with your business! Although that’s a sweet spot to be in, it can be detrimental as well.

A fresh set of eyes can quickly identify the areas that y

continue reading
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5 Problems That Business Owners Face

by @monicajenner66 - Jul 25, 2018 - seo social media branding

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Everyone has a constant inner monologue running 24/7. You talk to yourself more than anyone else. And what you say in your mind shapes your self-esteem, which literally impacts everything in your life. That’s why it’s vital to boost your child’s self-esteem while they are young in order to provide an even brighter future.

 

What is self-esteem?

Self-esteem can be broken down into 2 words: self and esteem. Translation: How do you esteem yourself? Or more simply, how do you judge, regard, feel about, perceive, love or value yourself? This includes personal introspection about your character, qualities, talents, social skills, and body.

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