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Create A Comprehensive Marketing Communications Strategy in 4 Steps

by @monicajenner66 - Sep 18, 2018 - Marketing seo development

I’m assuming that your business wants to promote awareness of your brand to your target audience. Excellent! That’s the goal of a marketing communications strategy! The sales process starts the moment that your audience gets to know you and you get acquainted with them. Offering your audience a consistent brand experience throughout the sales process lays a solid foundation for better relationships and more sales.

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My business revenue has leveled off.

by @monicajenner66 - Sep 17, 2018 - Marketing seo development

Getting past the six-figure revenue mark is one of the biggest obstacles that business owners trip over. But once you exceed $100,000, earning a million bucks is just around the corner! (Insert the happy dance here!)

Hitting a plateau happens when you’re unable to see the operational choke points in your business process. In other words, you’ve been too intimate with your business for too long. Plus there are other elements stacked against you, such as paying your employees, meeting expenses and taxes. I know it’s hard to imagine that you can be too intimate with your business! Although that’s a sweet spot to be in, it can be detrimental as well.

A fresh set of eyes can quickly identify the areas that you’re stuck and offer creative solutions for growing your business.

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4 Proven Strategies to Align and Unite Your Marketing and Sales Teams

by @monicajenner66 - Sep 13, 2018 - Marketing seo development

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Sales and marketing alignment is a struggle that organizations have been battling for years. The primary focus of a marketing department is to generate leads, while the sales team is responsible for turning those leads into customers. In Business Utopia, the marketing and sales teams would work in tandem, aligning their roles and goals to ensure that ROI becomes a joint responsibility. But in reality, it doesn’t always look that way.

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Mindshift Agency Services

by @monicajenner66 - Sep 12, 2018 - Marketing seo development

MindShift Agency started as Sites2Behold in 1999. We are a full-service agency working for small businesses on up to government and enterprise level entities.

In addition to supporting our clients, we also work as a subcontractor/partner for a few agencies providing resources to support their clients’ needs.

Through a proven process we get to the core business goals and pain-points of the client. We are then able to prioritize and develop key features & strategies to support these goals and solve the client’s pain points resulting in increased traffic and conversions.

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ABM uses personalized marketing communications.

by @monicajenner66 - Sep 07, 2018 - Marketing

Marketing strategies should be S.M.A.R.T.; in particular, they should be measurable. The same principles apply to account-based marketing. Research states that 84% of businesses say that ABM delivers a higher return on investment (ROI) that other types of marketing. With ABM, you will be able to see a higher ROI and notice immediate areas open for improvement based on how your contacts respond to the content.

It’s crucial that your team measures ROI on your marketing initiatives! Don’t freak out if math isn’t your strength; there are loads of automation and software tools that can do this for you.

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My Top 4 Secrets to Developing Top-Notch Social Media Content


Let’s play pretend.

I’m in the market for a lavish mansion. So I trust the agent who knows every little detail about this house. My car broke down and I know nothing about vehicles, aside from how to drive one and how to fill it with gas. So I take the advice from the neighborhood mechanic. The invitations for my wedding need to be perfect, customizable, and within my budget. So I follow the suggestions of the wise paper consultant with years of experience. Continue Reading

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